Meet pre-qualified Africa buyers face-to-face...
without traveling to NORTH AMERICA
Showcase your Africa product on an interactive roadshow and virtual fam trip
Build your 2021 recovery plan now
Widest Reach of Africa Buyers
Create a Virtual Experience
Introduce Your Enthusiastic Team
'As someone who has participated in this particular showcase ten times, I can testify to the fact that they really do have a winning formula.'
Katherine Whelan, Airlink
'We are so happy, we will continue to participate in this market as it is sustainable and it has been doing very well. Most of all, thank you to On Show!’
Shupai Marware, Rainbow Tourism Group
The Show Must Go ONline!
We were thinking outside the box when we realised everything you need is INSIDE THE BOX.
The power of virtual experiences, reaching more people and introducing your core team wasn't available to you before... now your trusted device is the most powerful tool you have to connect with buyers.
Meetings will take place online, working on the product rotation style that we know is so well suited to this market.
We'll use interactive software that puts you directly in front of a series of buyers for maximum interaction.
Diarise 14 - 16 September 2020 to join us!
Introduce more staff
Not limited by number of people on the road
Travelling to North America for 2 weeks used to mean limiting the size of your team... not anymore! Whether its a bigger Sales & Marketing group, or your charismatic doorman, witty ranger or exuberant chef - bring the characters of your property front and centre to highlight your USP.
North America is where the numbers are
Traditionally, North America is an essential region for sales and marketing investment, whether you're a tourism board or a private family lodge.
Post-Covid travel will look different, and you may initially be targeting a different type of traveler, but we can still rely on the power of the vast North American market to deliver.
The latest Kenya tourism sector performance report highlights the USA in top place for international arrivals with 245,000+ American visitors to Kenya in 2019. Canadian arrivals for the same period show 41,000+ travelers, making this a formidable market.
The latest statistics for South Africa feature 2018 as SA’s most successful year on record with 376,000+ Americans visiting South Africa, with stable numbers throughout 2019.
Ronnie Harris, Market Expert
'Tourism to Africa is always changing and reinventing itself. As North American travelers move away from traditional programs and safaris, tour operators and agents are offering more exciting, proactive and interactive programs. The agents are more educated than ever, more experienced than ever, and are looking to our suppliers to offer more innovative and original ideas.'
Why North America will kickstart your recovery plan
Upbeat and stable economy, sustainable for marketing investment
Traditionally the US spends big on tourism, with growth opportunities for Africa sales
You are positioned as the market expert who can offer first-hand knowledge on health and safety protocols
You can design new and unique ideas for packages
Your interaction with the trade can go deeper into what’s new, what’s trending and niche focus
There are opportunities for experiential travel, family travel, sustainability and eco-tourism
Hideaways
Garth Jenman
‘The economy I can see is doing very well in the States and we’ve met really good quality tour operators who are very positive. I actually haven’t heard anything negative coming out of them about the African market and, if anything, they seem to be expanding and growing. I think at Hideaways, with our small intimate lodges, it’s the perfect product for the North American market. We get a lot of bookings already and I expect to get a lot more after this trip.’
Heritage Hotels
Tabitha Muchogu
‘Heritage Hotels is a combination of properties that are geared towards this market. We have invested a lot of money and ideas to support family travel. Each of our properties supports the local community and we like our clients to participate in these ventures. We have learnt that our clients in this market also desire to give back to society. Our guests are involved in travel that goes beyond sitting in a restaurant, so they get to experience a lot more.’
Francois Joubert
Cresta Hotels
‘The North American market is a very big market for us. We have recently refurbished one of our properties, our flagship Cresta Mowana, and that is why I am in North America. I have been doing this show for three years and we have seen a big growth throughout Cresta Mowana as well as Cresta Sprayview. All the places we visited this year are growing markets for us and I am looking forward to seeing what develops. Very powerful market for us!’